Starting from scratch
It has been a while hasn’t it? My apologies for that, but when I said that I wanted to make something great I kind of forgot the part where you need a great idea to back it up. So I took some time off and didn’t spend all of my time thinking about Drawar. Instead I pursued other things and found that I had other interests. Over time I started to see some themes develop in my life with regards to design and how easy it is to forget what makes design great.
Then one day I thought about how web design as a profession doesn’t really exist anymore. Sure it exists in a large capacity today, but tomorrow it could disappear. In its place will be the idea of the designer. Someone who can traverse the different mediums and produce a great website along with a killer app and if need be a poster worth framing on the wall.
You see, at the beginning of their careers/development I believe every type of artist and designer starts from the same foundation. This includes painters, musicians, architects, and web designers. They all want to produce something that has rhythm and harmony. As you dive deeper into the process of each they start to get a little more specialized, but at the beginning, design is design.
The Internet has been a blessing and a curse for digital designers. It has helped so many gain free knowledge on how to design, but because of this there is so much to learn for anyone trying to enter the field. Because of this you get people that learn their design trade by visiting web galleries and Dribbble, and copy what they like. Over time they start to develop the skills that help them produce something that is pretty good based off of the trends they know. Unfortunately, they usually don’t understand why a design works the way it does. When a design looks good it does so not just because you used Helvetica or Proxima Nova, but because there is a flow to everything. When every element of a design can stand on its own while also working in harmony with the elements around it, then you have something great.
A lot of this design education usually happens in schools. These are great places to learn fundamentals and to also get feedback. But what about the people who wish to learn at their own pace? What about the people who don’t necessarily want to become full-blown designers, but would like to have an understanding of design? Where do they have to go?
As we’ve seen over the past decade, great design can have a huge impact on the world around us. If everyone knew just a little bit about design then imagine how much greater we could make the world. I would like Drawar to be a place that helps everyone to learn the Why of design. There are a ton of tutorials and books that can teach you the How.
It is my hope to make Drawar an online design school if you will, but without the ridiculous tuition, schoolyard bullying, and the awkwardness of sitting at lunch by yourself. Instead of nothing but long articles for you to read over, there will be exercises, peer reviews, and a community built around helping each other learn about design. You won’t learn Photoshop or how to build a web page, as I said before there are plenty of places to learn that. Instead you will learn color theory, typography, what is the purpose of grids (beyond just plugging them), and most importantly why designers make the decisions they do.
I want to create this because I often forget why design is done the way it is. It is a good reminder to go back and make sure you understand your foundation instead of continuously plowing ahead and sticking more trends into your portfolio. Even more so I want to create this because every person that wants to understand design or pursue it as their career deserves a place where they can make it happen.
When will this launch? I’m not making any promises, but I like the idea of 2013. What? You want me to narrow that down? Fine, fine, a beta in the first half of 2013.